If you’re looking for a fair price on a second-hand kettle, an electronic gadget or even a bike, the probability is that you’ll straight away head to eBay and bid on what you’re subsequently searching. More than 180 million population across the globe do the similar practice over a broad variety of product types. On eBay in the UK, for instance, a bike part is bought almost every second, a makeup item every 2 seconds and a piece of equipment every 5. Though, it may astonish you to discover that more than 75% of the items that are sold on eBay are brand new.
Obviously, a majority of these products are unwelcome and unused gifts, but the statistic does pin point that the prospect for brands to trade products straight in a very active marketplace. To additionally support this fact, maximum items on eBay aren’t traded to the top bidder but the swiftest clicker, with more than 85% of products sold through Buy It Now, which is efficiently the identical procedure as buying from an online store.
With millions of customers buying brand new products from brands, eBay is more than just an auction site. It’s a powerful platform for businesses to sell directly to consumers. And even if you don’t sell via eBay, it still provides an opportunity to better promote your products.
Ads and auctions
Whereas eBay has certain standard tools to endorse specific product sales, it also bids more traditional advertising by means of eBay Ad Manager. Intended to encourage products and amenities to those previously in the mood to buy, Ad Manager influences eBay’s huge user base by consenting you to put ads adjacent to appropriate products as banners on its website and in its app which has been downloaded 542 million times. Although the figures may not equal Google Ads, they’re nobody to be sniveled at, and Ad Manager even contains characteristics alike to Google’s offering too.
A novel sort of bid
When employed to assist you in selling directly to consumers, AD2BRAND influences a fair amount of diverse platforms to encourage your products, with eBay ads being one among them. Along with Facebook, Instagram, Google and others, we see it as a broadening of your advertising expend that aims the true audience for your brand wherever they occur to be online.
As with majority of the campaigns we design, eBay Ad Manager offers us with a great deal of ways to encash the maximum out of your budget, serving us style campaigns to your target audience and by means of analytics and reporting to recognize their performance.
Minimum Waste, Maximum Clicks
Other than generating ads for eBay Ad Manager campaigns and choosing the best posts, we also repeatedly assess how ads are doing and couple A/B testing to control what works and what doesn’t. Working in this manner, we can tune your ads to ensure that they’re turning your marketing money perform as best as possible. This is further boosted by the pay-for-what-you-use feature of eBay Ad Manager, which reimburses any expenses on ads that don’t fulfil the benchmark we agree. Therefore, you must not waste money on promotions that underperform, and we can rearrange that budget, targeting it in the direction of those ads that drive successful results.
With complete command over the planning and assignment of your ads, as well as admittance to comprehensive performance statistics, AD2BRAND can couple eBay’s vast marketplace for the promotion of your products no matter whether you sell them on the platform or choose not to sell.
Consequently, the next time you’re in search of a good enough bargain of a used product on eBay, consider thinking about the several millions of others who are doing the same and how AD2BRAND and eBay Ad Manager could assist you in turning them into customers.
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