Yes, Email Marketing if done effectively, does give the desired results. If it is not working for you, maybe the campaign management is not being done properly. Our email marketing experts make sure to follow tried and tested strategies like permission based lists, quality monitoring, customer behavior pattern analysis and more to run the campaigns smoothly with just the required amount of touch – not too much or too little to ensure that you get expected results.

Email Marketing is not dying. It is no where near extinction. Infact we must say that nowadays email marketing is working even better due to new advanced campaign management tools and data analytics. It has evolved into something more effective and better than before benefiting almost 80% of marketers as their primary source of promotion. We can now send targeted and personalized emails after market segmentation much easily, sync them with CRM’s and do a whole lot of interesting things to reach our customers.

Through Email Marketing, you can personalize your messages and content based on each customer interest. Doesn’t it sound effective? Email marketing has been said to drive even more results and traffic as compared to social media because it is pocket friendly and has the power to make your customers react and make buying decisions. It also gives a high ROI. It helps in lead-nurturing for a company.

Email marketing gives various opportunities like – personalization, targeted, easy to track and measure, cost efficiency, customer relationship building, easily shareable and credibility helping a business grow to reach new heights.