May 2019 -

Digital Promotion: Dominos v/s Mc Donalds

McDonald’s and Domino’s two of the global fast-food giants last month. They launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. The reason why am I calling them “digitally inclined”? – This is because the objective of both of these campaigns was to get users […]

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The Weibo: Unique Advantages in Content Creation, Consumption & Engagement

Blogs / admin / The Weibo

Weibo’s monthly active users grew to

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WeChat: It’s Evolution, Future & Marketing

Blogs / admin / Wechat

WeChat popularly known as China’s ‘app for everything’ has over 1 billion monthly active users. WeChat Founder Allen Zhang on January 9 2019 gave a 4-hour presentation at the 2019 WeChat Open Course. He discussed on WeChats past, present and future tactics, stating his most critical priority is to make an effective product. This meant

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May 2019

Digital Promotion: Dominos v/s Mc Donalds

The Weibo: Unique Advantages in Content Creation, Consumption & Engagement

WeChat: It’s Evolution, Future & Marketing

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