Digital Marketing Strategies for schools from Ad2brand in India

Embrace the digital era with Ad2brand’s proven digital marketing strategies. Elevate your school’s visibility, attract more enrolments, and secure a prominent position in the competitive education landscape of Pune and PCMC.

The landscape of school promotions has drastically shifted from distributing pamphlets to conquering the digital realm. In today’s fast-paced world, schools need to tap into the potential of digital marketing services to reach their target audience effectively.

The education sector in India, especially in Pune and PCMC, is witnessing a surge in growth, demanding schools adopt innovative digital marketing strategies. Ad2brand emerges as a game-changer, promoting institutions like G.K. Gurukul School in Pimpri, Chinchwad, Pune, and many more.

The Shifting Landscape

Traditional marketing methods fall short in an era dominated by digital information consumption. To thrive, schools must invest intelligently in the virtual realm. This is where digital marketing agencies play a crucial role, particularly in the education sector.

Digital Marketing Strategies for Schools

1. Establish an Informative Website

A compelling website is the foundation for any school’s digital marketing strategy. Showcase your school’s infrastructure, faculty, and vision. An engaging website can significantly influence prospective students and parents.

The website is like the face of a school in the digital world. It needs to be carefully designed and optimized for both desktop and mobile users. Since most people use their mobile phones to search for information, it’s crucial to ensure that the school website is mobile-responsive. This means that it should adapt and look great on different screen sizes.

Navigation is a key aspect of a user-friendly website. It should be easy for visitors to find what they’re looking for. Organizing subfolders and placing them appropriately on the website’s home page can greatly enhance the user experience. This way, users can quickly and effortlessly navigate through the different sections of the website.

Did you know that 94% of first impressions of a website are design-related? When parents are searching for the best schools to enroll their children in, a well-designed website with fast loading speed can make a significant impact. It creates a positive impression and instills confidence in the school’s quality. Providing essential details such as the school’s history, reputation, and standards is essential. Additionally, having a downloadable e-prospectus on the website allows interested parents to easily access and learn more about the school.

So, it’s crucial for schools to prioritize website design, mobile responsiveness, easy navigation, and relevant information to create a positive and engaging online presence.

2. Online Ads

Admission time for schools is indeed a crucial period, just like election time for political parties. It’s the perfect opportunity to showcase your school’s authenticity, culture, and value through digital marketing strategies.

Running targeted Google ads during this peak time can make a significant impact. It’s important to create valuable campaigns that highlight what makes your school special. Showcasing your school’s unique qualities will help attract prospective leads and generate lead conversions.

Remarketing is another effective strategy to reach out to parents who have already shown interest in your school. By using targeted ads, you can keep your school top of mind and increase the chances of conversion.

While marketing and advertising may sometimes be overlooked by school administrators, it’s actually a crucial skill to master. Outsourcing these tasks to a social media agency or a creative digital marketing agency in Pune may seem convenient, but it can prevent your school from fully reaping the benefits of your own marketing efforts.

To ensure that your marketing and advertising strategies are as effective as possible, it’s worth considering hiring digital marketing specialists. Ad2brand is a reputable agency with top-notch digital marketers who can help curate the right strategies for your school. Feel free to reach out to them to learn more.

By investing in your own marketing and advertising strategies, you’ll have better control over the message and the results. It’s an important step in growing your school and attracting more students.

3. Social Media Presence

   

Social media is a powerful tool for schools to connect with parents and showcase their unique school culture. Nowadays, parents are looking for schools that go beyond just academics and focus on a well-rounded education. By posting engaging and entertaining educational content on social media, schools can grab the attention of many. Smart students and parents are active on platforms like Facebook and Twitter.

Even though schools have limited space on social media platforms, it’s essential to make the most of it. Building a strong online community and highlighting your school’s culture can make a significant impact. Showcasing various aspects of the school, from literary arts and sports to cultural events, can turn your social media into a virtual book that reflects the vibrant culture of your school.

So, Establish a cost-effective social media presence to keep your audience informed and engaged. let your school’s personality shine through social media and let parents get a glimpse of what your school is all about. It’s a fantastic way to engage with the community and create a positive impression.

4. Invest Time in Content & Video Marketing

Investing time in content marketing and video marketing can have a huge impact on your school’s digital marketing efforts. These strategies are essential for creating a strong online presence.

Content marketing involves creating and sharing informative and creative blogs. This not only benefits parents by providing valuable information, but it also helps boost your school website’s search engine ranking.

Video marketing is an excellent way to showcase your school’s online reputation. Through a series of videos, you can highlight your school’s infrastructure, cultural events, sports events, and much more. Videos are engaging and can capture the attention of your target audience effectively.

Both content marketing and video marketing are key strategies that can help you establish a strong online presence for your school. According to Hubspot, a significant 55 percent of people watch online videos every day. This means that video marketing can be a powerful tool to reach and engage with your audience.

By investing time and effort into these strategies, you can effectively promote your school and attract more attention from prospective parents and students.

4. Showcase Achievements

Highlight research papers, student achievements, and positive media reviews on your website. Building a positive online narrative enhances your school’s digital presence.

6. Focus on SEO

Keeping your SEO game strong is crucial for your website’s visibility and ranking in search engine results. One important aspect of SEO is using relevant keywords that people commonly search for. In the case of schools, a common keyword is “Best Schools in [location]”. By incorporating this keyword and other related keywords throughout your website, you can optimize it for search engines.

However, SEO strategies go beyond just keywords. Factors like the loading time of your website, backlinks, and crawlability also play a role in search engine optimization. It’s important to ensure that your website loads quickly, has quality backlinks from reputable sources, and is easily accessible for search engine crawlers.

By focusing on these SEO factors and implementing effective strategies, you can improve your website’s visibility and attract more visitors. So, keep those keywords in mind and consider other important aspects of SEO to boost your online presence!

7. Testimonials and Reviews

   

Leverage success stories and positive reviews. Encourage students to write testimonials, and collaborate with online magazines to showcase your school’s achievements.

Old students are the ones who can truly vouch for a school, and showcasing their reviews online is an amazing digital marketing strategy. Collecting testimonials from them and displaying them on your website and social media can have a significant impact. You can even use them creatively for targeted ad campaigns.

Did you know that 84% of people trust online reviews as much as personal recommendations? Reviews play a crucial role in creating authenticity and trust. Genuine reviews are a must for schools, and showcasing them online can help build a strong reputation and establish trust for your school.

One idea is to encourage your old students to leave ratings and genuine reviews on your school’s Google My Business page. This way, prospective students and their parents can get a clear idea of what to expect from your school before making a decision.

So, don’t hesitate to reach out to your old students and ask them to share their experiences. Their reviews will benefit many students and provide valuable insights about your school. It’s a fantastic way to build trust and attract new students.

8. Email Campaigns with Offers

   

Target the right audience with enticing email campaigns. Use engaging content and infographics to communicate effectively.

Newsletters are an excellent way to build a strong bond and connect with parents. They provide a valuable opportunity to share important information and create a sense of community. It’s essential to send out timely newsletters, especially during festive seasons like Deepavali, Pongal, Children’s Day, and Teachers’ Day, as these events resonate with your school’s values.

When drafting your newsletters, make sure to include valuable messages and notes that resonate with parents. This helps maintain a strong connection and adds authenticity to your school. Sending out newsletters is indeed a noteworthy digital marketing strategy for schools, as it allows you to reach out to parents directly and keep them informed about the latest happenings at your school.

So, keep those newsletters coming and continue nurturing the connection with parents through valuable and authentic content. It’s a great way to showcase your school’s values and engage with the parent community.

10. Ensure Your Presence On Google My Business

Making sure your school has a presence on Google My Business (GMB) is crucial for digital marketing. GMB allows you to provide important information like your school’s phone number, address, website, and directions. Did you know that almost 90% of people who search for a business on GMB will visit the website?

To make the most of GMB, it’s important to have a well-functioning website and link it to your GMB page. You can optimize your GMB page by using relevant and popular search keywords like “best schools near me” to improve your ranking. Keeping your GMB page updated with pictures and videos is also beneficial. You can showcase your school’s infrastructure, classroom setup, cultural events, and more.

Here’s an interesting fact: websites that use videos have an average conversion rate of 4.8%, compared to 2.9% for those that don’t. So, incorporating videos on your website can really make a difference!

By ensuring your school is present on GMB and optimizing your page, you can increase visibility and attract more potential parents and students.